Bruce, Founder & CEO
For nearly 25 years, Bruce Lupin has remained a groundbreaking high-tech innovator of online and interactive marketing. His pivotal leadership in multiple entities has led him to success in several startups.
Here are a few of those:
- Principal of SPEED>S, the first 100% accurate and secure tax file transmissions to IRS, which later sold to TurboTax.
- Founder of IDEV, one of first east coast web agencies, with 75 employees and clients such as the McGraw-Hill, Smithsonian Institute, Stuart Weitzman, Georgetown University, and Playbill
- Helped establish the Interactive Services Association, the first online industry association and tradeshow that included – AOL, Prodigy, Compuserv and Netscape.
- Business Development Director of TV Answer, which was one of the first nationwide interactive television networks.
Bruce now applies this vast knowledge and experience in Edgeworks Group, LLC, as its founder and principal. That is why he has been selected to speak at major online industry conferences and events, as a respected authority on the history of online services and future of Internet marketing. Bruce has also led seminars on Internet strategy, ecommerce, and Internet marketing best practices.
He currently lives in southern Orange County with his wife and three sons, where he enjoys spending time with his family, connecting with friends, playing tennis, and bodysurfing in the ocean. He serves as the President of the Board of Directors for the Pepperdine Alumni Association, Orange County Chapter.
Mary, Creative Director
Mary LaFleur has led creative direction for Edgeworks Group since 2006. A proven strategic/creative with extensive branding and corporate identity experience, Mary has a knack for delving deep and honing in on key strategic points - crafting both visual and verbal solutions that drive online & print marketing success. As a lead Art Director for over 20 years, she has worked in arenas as diverse as entertainment, automotive, healthcare, nonprofit foundations and education.
In the wee hours Mary has volunteered as an Art Director with Taproot Foundation for three consecutive grants, and continues to contribute pro-bono creative to community nonprofits. Mary's downtime is spent painting, sewing, and fighting off vicious moles in her vegetable garden.
Peter, Lead Developer
Peter Hofflund has been working with Edgeworks Group since 2010. He first started programming in 2004. Peter has a degree in Linguistics and has studied many languages.
Peter is passionate about technology especially in regards to security and optimization. He has experience with many different frameworks, and content management systems, as well as various programming languages such as PHP, Python, Go, C#, and Ruby amongst others. He is always learning something new, and his current interest is learning low-level C code and Assembly to interact directly with the CPU.