INTEGRATION IS OUR EDGE
From the start of your project, we look at your goals and objectives through a marketing lense and overlay our knowledge of online marketing and websites to fuel our plans. Why Integration? Because it really works and we have the results to prove it. Most companies in our business are focused on increasing visibility on search engines or improving your website but NOT both. But it's in the integration where the rubber meets the road. That’s the Edge.
There is a lot of talk about whether or not Internet marketing tactics, such as SEO and social media can actually increase sales. The truth is, they won’t unless they're part of an integrated marketing strategy. At Edgeworks, we use these channels to not only expose you to your audience, but get them to take the next step toward becoming your customer.
Once we drive your audience to your website, we’ll engage them with great design, user interface, and content that connects and propels them into action. Whether that’s content that speaks directly to their needs, visual engagement and more, we’ll ensure your website holds your audience’s attention and incites them to act.
Your website should obviously be a place where your audience learns more about you and your products and services. At Edgeworks, we create websites that also act as tools to convert visitors into leads and sales. Engaging interface and content, strategic calls to action, analysis of user behavior, and ongoing testing combine to create the last step in our integrated marketing strategy.