Analytics:
EdgeWorks uses the most advanced Google Analytics to track how your site is functioning. Reporting will show how, when and where people navigated to your site. Which links they clicked, which search terms they used and what pages they visited once they arrived at your site. Funnels and conversion tracking will allow you to see how people interacted with your site and which pages of the site turned visitors into customers.

Shopping Feeds:
Comparison shopping Services list products from competing sites. EdgeWorks creates feeds that automatically update prices and inventory. These feeds are optimized for the most common terms used to search for your products.

A/B Site Testing:
The most successful sites have multivariate or A/B testing constantly running. You should be testing new phrasing, new product images or even different font sizes. Every element on a page can influence whether a visit becomes lead. For example, imagine if you had three different graphics of a product being used, you can’t know which picture sends the best sales message; EdgeWorks would put up all three. Every other site visitor would see a different image and how they reacted would be tracked. The image which caused more visitors to click on the icon, or lead to more forms being filled out, would become the primary. Even the smallest changes of phrase can increase your ROI and conversion rate.

Landing Pages:
When running a special or rolling out a new product, you want to have a specific page that is relevant to it. Whether you advertise this special or new product in tradition media, like mailers, or in email blasts and paid search advertising, if those vistors are sent to your home page they will likely leave when not shown the exact offering they expect. The landing page can link back to your site for more information, contact forms, or sales. The landing pages are designed to cater to subject, with unigue music, video, or graphic elements.

Email Marketing:
EdgeWorks can help you manage emails, create newsletter forms, track emails. With a click of the mouse you can reach out to every past customer or client. EdgeWorks can create automated programs that store all emails addresses collected from your site.