ZO ​Ski​n Health by Zein Obagi, MD. Dr. Obagi conceived of and brought to market the original Obagi Nu-Derm® & Obagi BluePeel® kit. As part of his plan to launch his new ZO Medical line of products, he needed a corporate website and online marketing to educate and generate sales. Edgeworks comes in the picture with their integrated approach to tie it all together. By transforming their product line into a user-friendly tool on a new website, we increased the online purchase conversion rate by more than 80% in less than two months. In addition, we worked to bring harmony to their social media channels by creating a singular presence on each platform.