GOALS

• Raise the image of the firm to a new level
• Extend the, “It’s the little things that count”, marketing campaign to the website
• Highlight the work of the firm on the site
• Dominate the search engines for the targeted geography and services with a new focus on Baltimore and the corporate market
• Increase “conversion” rates on the site by engaging prospective clients to take action on the site by contacting the firm by phone

SOLUTIONS

• Tied into the firms marketing campaign (Little Things) by creating a “details” theme within the site and on a flash-based homepage presentation
• Created an elegant and romantic design that is search engine-friendly, raises Freed’s image in the market, and highlights their work throughout the site
• Created a unique, interactive photo gallery that highlights their work
• Implemented an aggressive online marketing campaign including natural optimization, pay-per-click, and online public relations with a new focus on the Baltimore market

RESULTS

The new design and “details” approach has been a big winner with prospective clients. Freed tells us their phones are ringing and business is booming since the launch of the new site. Search engine rankings have jumped across the board for the Baltimore targets as has the volume of business from corporate clients. Visitor volume jumped 22% in the first three months after launch and we’ve seen a solid increase in the average time spent on the site and the number of pages viewed.