The National List of Attorneys (NLA) is the leading debt collection attorney referral service. NLA has both a print and web directory.
With an online presence for several years, they felt it was finally time to upgrade their online image, make it easier for their customers to do business with them, and increase their exposure online through search marketing. The project was an integrated approach between web design and development, application development, and online marketing.
GOALS
Update the overall company image and show its international reach
Create a new site design that looks current, professional (appropriate for the legal industry), highly usable, and has a friendly feel
Develop an efficient and functional site so users can quickly get the information they need and transact business online
Develop and execute an aggressive online marketing campaign to start with search engine optimization
SOLUTIONS
Created a new logo and brand image that updated the company image and shows their global reach
Created a new site design that incorporates a flash-based people-centric presentation, graphics, and colors that project a friendly and inviting site
Developed new functionality including a Quick Attorney Search, ability to submit and bond claims, view account history, and join NLA
Developed a user-friendly navigation scheme that gives users graphical visual queues and breadcrumbs to know where they are and navigate easily
Optimized the site for the search engines and began an ongoing search marketing program
RESULTS
NLA is very pleased with the site and customers are enjoying their new ability to submit and bond claims through the website. This is a major improvement over what was a manual process. Search engine rankings have greatly improved and we’re seeing a solid increase in the volume of site traffic and the amount of time users are staying online.
The National List of Attorneys (NLA) is the leading debt collection attorney referral service. NLA has both a print and web directory. 